I develop strategy and translate it into creative solutions.


Spread Publishing GmbH
Cathy Boom
Hasenheide 69
10967 Berlin

Music on Showreel:

Terri Belle

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For further information and the full portfolio
please do get in contact at:


Cathy Boom
Hasenheide 69
10967 Berlin

Selected clients are:

Calvin Klein, Nike, Levis, Zalando, Sony Ericsson, smart, Vans, Diesel, Peek & Cloppenburg, Converse, Reebok, Swatch, Louis Vuitton, Emporio Armani, Chanel, Swarovski.

Creative Direction

As creative director I offer creative translation of strategic targets. Content based concepts for online and offline media (webshops, website, social media, magazines, advertising), ideation and production of 360° campaigns (advertising, out of home, digital communication), creative concepts and production are my daily business. I am used to leading a team of creatives in the field of concept, content, graphics and image.

Creative Strategy

Strategy is the base for all creative endeavours that follow. The development of solid strategic targets to send a clear brand message into the world is one of my assets. My understanding of the strategic and the creative side of the business gives campaigns and contents high impact - and delivers successful results.

Creative Production

Having a keen eye on trends and fashion forward photography, I work with a network of best in class creatives to meet the highest production standards for every client – be it sportswear, a high fashion brand or a multi channel online retailer.

Content Creation

Having an editorial background as editor in chief of a lifestyle magazin in fashion, art and music and an intimate knowledge of fashion, from luxury brands to high street casual wear, gives me a natural feel for storytelling. To create interesting, relevant and entertaining content is a big part of my professional life.

Creative Director/Editor/Consultant

Fashion is my greatest passion. My favourite tool for bringing fashion to a broader audience is content development and its implementation across all channels. Being creative with a strong entrepreneurial approach I have a high level of motivation when it comes to going the extra mile to get the best possible results. Ambition and motivation are the motors to my work ethos and trigger my creative explorations.

After successfully running the first German independent lifestyle magazine Style & the family tunes for 15 years as publisher and editor in chief, working as a consultant to different brands simply felt like a natural transition. Having an editorial background in fashion, art and music and an intimate knowledge of fashion, from luxury brands to high street casual wear, made it easy for me to adapt my skills to various brands.

Working as freelance creative director at Zalando, Europe’s biggest e-commerce platform in fashion gave me the opportunity to develop and reposition the brand in 14 markets in terms of fashion orientation within their overall strategic positioning. The development and implementation of the company’s corporate identity and creating a coherent written and visual language across all media channels and platforms are my daily business; a solid understanding of marketing in its analytical and creative dimensions also contributed toward making the new positioning a great success in commercial terms.

Alongside my daily work I still run the digital magazine stylemag.net and the charity platform IWISHUSUN, which is a project very close to my heart.

I live with my husband and daughter in Berlin.